Let’s Talk: Delivering an integrated campaign on justice through multiple media in Myanmar

MyJustice is excited to announce a new partnership opportunity! We are looking for a supplier (eg: an advertising agency, 360 services agency, communications specialist organisation) that can work closely with the programme to rebuild a successful justice campaign on social and mass media platforms.

We believe in the power of mass and social media as a catalyst for change and to shape public opinion, envision alternative behaviours and norms, that can lead to better justice outcomes for the people of Myanmar. MyJustice has been running Let’s Talk (Pyaw Kya Mal), a campaign styled deliberately as a ‘conversation’, since October 2018. The strategic campaigning approach has proven an exciting way to engage a big public audience on social justice and development issues, and as another way to promote change in Myanmar.

MyJustice is looking for a partner to refresh and relaunch this integrated strategic multi-media campaign that will lead to increased knowledge of justice, law and options on specific issues (sexual and gender-based violence, land rights and civil documentation) and contributes to increased civic engagement and thereby improved access to justice. With a focus on attitudes and behaviours among rights holders and duty bearers, the campaign will seek to use public engagement beyond one-way information dissemination, to promote interactive participation and positive normative change.

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The timescales for this procurement are as follows: